Launch of the new luminaire portfolio
Project: Luminaire campaign 2018
With striking pictures and strong statements, Radium has launched a bold campaign to introduce its new luminaire portfolio. The strengths of the new products are the focus of attention. The deliberately exaggerated motifs show with a wink that Radium offers solid quality at well calculated prices. For the campaign, which was presented at Light + Building in Frankfurt, we developed advertisements, a brochure, a trade fair video and the screen design for the luminaire section of the website.
- Development of the luminaire campaign (concept, design, copywriting)
- Advertisements and brochure (German/English)
- Trade fair video (German/English)
- Microsite (screen design, programming)