Launch of the new luminaire portfolio
Luminaire campaign 2018

Project Description



Launch of the new luminaire portfolio

Project: Luminaire campaign 2018
Customer: Radium

With striking pictures and strong statements, Radium has launched a bold campaign to introduce its new luminaire portfolio. The strengths of the new products are the focus of attention. The deliberately exaggerated motifs show with a wink that Radium offers solid quality at well calculated prices. For the campaign, which was presented at Light + Building in Frankfurt, we developed advertisements, a brochure, a trade fair video and the screen design for the luminaire section of the website.


  • Development of the luminaire campaign (concept, design, copywriting)
  • Advertisements and brochure (German/English)
  • Trade fair video (German/English)
  • Microsite (screen design, programming)

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