3d-visualization2020-04-28T09:23:45+02:00
ARCHITECTURE
CONFIGURATOR
ANIMATION/VIDEO
MAKING-OF

VISUALIZATION

If a 3D visualization, even at second and third glance, cannot be distinguished from a photograph, the true potential of this form of visualization becomes apparent. Especially impressive are the amazingly realistic surfaces and natural shadows. The data also offers many options for further communication, e.g. via animation or moving images.

DIVING IN.

Photorealism and virtual reality explore new perspectives and open up spaces which, in this magnitude, were previously unthinkable. The type of visual presentation also reflects the range of possibilities: from room walk-throughs with VR glasses, interactive apps for desktop PCs or touchscreens to 3D presentations on flatscreen TVs.

AHEAD OF THE TIMES

More and more architectural offices and property developers are using visualizations for virtual real estate tours. In a planned construction project, everything is created in 3D: the exterior view, the interior, the light, but also the surrounding landscape. In this way, the house or apartment is optimally presented – and potential buyers experience their future property down to the smallest detail.

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3D animation for light management systems from OSRAM

JUST MY KIND OF THING

Configurators are both a decision-making aid and a strong sales tool. Before buying, the customer puts together his product according to his wishes in terms of color, size or features. For this purpose, 3D renderings can be adapted quickly and cost-effectively – even for large product ranges with often thousands of different combinations.

ANIMATION

Creative renderings and animations show the fascination of the latest technologies in the highest brilliance, color integrity and depth of detail. You determine the settings, lighting effects and choreography according to your requirements and according to the wishes of your customers. In this way, technical processes, but also product features and applications are explained realistically and plausibly.

YouTube

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YouTube

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Web app for Bosch sales representatives

LOOKING AHEAD INTO THE FUTURE

In many industries, life cycles are becoming shorter and shorter. For this reason, product development and communication run largely in parallel. Quite often only prototypes and 3D data are available for marketing. Photo shoots are therefore not possible. With renderings, you can bring any product to life – stunningly photorealistic and simply exciting.

MAKING-OF

For Goldhofer, the world market leader in heavy-duty transport vehicles, renderings were developed in which the vehicles can be seen from a bird’s eye view. Step by step, realistic snapshots of gigantic transport activities and projects in the airport sector were created from the rough drafts. Here are some examples of our “Case Studies”:

Transport

 

Airport

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Visual design for Goldhofer