Löhr & Partner

L�hr & Partner and T�V S�D enter the ring together.

When we heard that the T�V S�D Industrie Service GmbH was looking for a new 'sparring partner', we joined our creative forces to submit an extraordinary application. Inspired by the first part of the Rocky saga with Sylvester Stallone, we shot a short film that presented us and our existing clients in a very original way. The highlight of the film was the sprint of our executive director over Munich's Theresienwiese up to the Bavaria - finishing, of course, with the world-famous Rocky Balboa victory pose.

The film helped us to qualify for the next application round, in which we were also able to impress T�V S�D in a face-to-face conversation, particularly with our expertise in the technical communication of complex products. Our first official challenge followed shortly afterwards: For the trade fair EXPO REAL in Munich, we enhanced the look of the T�V S�D booth with a fresh and integrated concept. L�hr & Partner won this round by unanimous decision and has already moved into the next round with various projects (including a project with T�V S�D Automotive GmbH). We are looking forward to exciting collaborations with T�V S�D and hope to go the full distance.

Portfolio expanded: L�hr & Partner wins Siemens Energy Sector.

After having worked mainly for Siemens Electroger�te GmbH, news of our technical know-how has gotten around as far as Nuremberg. Now, L�hr & Partner is expanding its client base with the Siemens AG Energy Sector, the energy business of the global company. Our first project on the agenda is the realization of a product brochure in the field of energy supply. For many years, L�hr & Partner has made its mark with technical communication materials for OSRAM, the lighting subsidiary of Siemens. That's why winning the contract didn't come out of left field. The basis for the new cooperation is the fact that the agency has an extensive understanding of technical products and many years of experience in communicating technical matters.

Apprenticeship completed: Cynthia Koch stays with us.

For L�hr & Partner, it has always been a top priority to turn dedicated apprentices into fully-fledged professionals. With Cynthia Koch, we now have a management assistant in marketing communications among our team, who already knows our customers and does not need any time of adjustment. Following her graduation in general and comparative linguistics, she has explored the fascinating world of advertisement with great enthusiasm, learning how to assist customers, coordinate operations, place advertisements and much more. After two years, she is now looking forward to her "new" old job ("Free at last! No apprentice any more!"). We wish you lots of fun at work and say: Congrats, Cynthia!

Comprehensive trade fair concept: Linde at GIFA 2011.

From June 28 to July 2, our trade fair team was again on the road on behalf of the Linde Group. This time, the destination was D�sseldorf, where the GIFA 2011, an international trade fair for foundry, foundry technology and melting furnaces, took place. The GIFA is part of a quartet of trade fairs (GIFA, METEC, THERMPROCESS and NEWCAST) which this year attracted 1,958 exhibitors and 79,000 visitors from 83 countries. At GIFA, Linde was present with a 65-m² booth, two exhibits and an own conference room and was also represented by several speakers at the trade fair's many symposia, congresses and technical forums. All in all, Linde's trade fair presentation ran smoothly and many new contacts were made.

Already since 2008, L�hr & Partner is in charge of the planning and organisation of international trade fair presentations of the Linde Gases Division. In addition to the complete project management, L�hr & Partner is also responsible for the creative design of the trade fair booths. For the GIFA 2011, this included invitations, the trade fair claim, the central wall of the booth as well as nine posters.

Lightshow across Europe: OSRAM Building KnowLEDge Tour 2011

LEDs will set new standards and revolutionize the entire lighting market. On their European tour, OSRAM and Siemens demontrate just how efficient, flexible and creative this new technologie is. At the events, the invited electricians, lighting designers and architects can gather information about LED applications in the fields of shop, office and hospitality as well as about builiding automation. Furthermore, the guests can experience the LED systems in an interacive LED cube. For the first time, OSRAM and Siemens go on a tour together and present detailled knowledge within specially designed booths and four expert forums on the topics of basic LED knowledge, lighting design with LEDs, lighting control and intelligent building services engineering.

Starting with the kick-off in Munich, the event series tours through eight German cities, followed by events in 12 major European cities, among them Paris, Barcelona, Amsterdam, Copenhagen, Warsaw und Milan. With regard to the attendance and the feedback of the participants, the first events in Germany exceeded all expectations. L�hr & Partner is responsible for the conception, planning, communication and organization of the Europe-wide events and the support of the guests.

L�hr & Partner on the way to the top: with LEITNER ropeways.

For more than 100 years, the renowned company from Sterzing has designed and built ropeways all over the world - not only in the mountains, but also right in the middle of the city. Thanks to good relations with South Tyrol, L�hr & Partner was commissioned to revise the technical communication materials of LEITNER.

L�hr & Partner's already acquired comprehensive technical know-how about the overall system and single components of ropeways was crucial for LEITNER's decision to work with the agency. This was also the reason why L�hr & Partner took over the overall project execution - from the entire textual content (including the English translation) to the layout design to the print production. With this project, L�hr & Partner has once again demonstrated its extraordinary expertise in the communication of complex technical information.

A world of pleasure for gourmets. The Gaggenau Genuss-Welt.

For its customers, Gaggenau has launched an online platform with a fine selection of exclusive offers that combine pleasure and lifestyle on the highest level. Around the service package of the platform, L�hr & Partner has developed a comprehensive communication concept, which includes the design, programming and administration of the website as well as several print materials and a service hotline for customer support.

The Genuss-Welt is part of Gaggenau's new customer relationship concept, which integrates specialized retail stores as multipliers. In addition, exclusive cooking events for end customers are used as a referral marketing measure to acquire new customers. On the newly designed website, Gaggenau customers can choose from a wide range of unique offers - from gourmet arrangements and events to private cooking parties and first-grade trips. Moreover, customers obtain important information about the products they have bought and get useful tips for their application. L�hr & Partner is responsible for customer support, the administration and content management of the website as well as the organization of the cooking parties.

New energy: L�hr & Partner wins a new client in MOSA GmbH

Expanding our portfolio once again, we are redesigning the communication of this renowned manufacturer of generating sets and engine-driven welders. The company, founded in 1963 with headquarters in Cusago near Milan, Italy, is one of the leading suppliers in the business and has already produced and distributed hundreds of thousands of devices all over the world.

As the servicing advertising agency, L�hr & Partner will wsupport MOSA GmbH Germany with its head office in Denkendorf near Ingolstadt. Our objective is a complete revision of the communication, starting with the new conception of printed matter. The first project was a direct mailing addressing German-speaking engine dealers to launch the Magic Weld 200, a new, portable, engine-driven welder. Simultaneously the the adverts of MOSA are being redesigned.